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Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives

Received: 4 May 2021    Accepted: 24 June 2021    Published: 26 January 2022
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Abstract

Contextualization: the scenario of natural resource degradation requires an urgent positioning of big companies. Government and social pressures are reflected in a company’s responsibilities and products. Research Problem: Many of a company’s required actions are focused on post-consumption, natural resource usage restrictions, and the search for alternatives to reduce the negative environmental effects. Justification: This work is concerned with improperly disposed tires, whose residues are difficult to eliminate in accordance with the National Environmental Council (CONAMA) legislation, and with the differentiation of green tires from low-cost and low-quality Chinese tires. Objectives: This research focused on the analysis of Michelin green tire technology in light of its efficiency and market views, comparing them to a common tire. Methodology: Using a case study, the cost, durability, market acceptance and associated usage benefits of both tires was studied. Results: Green tires increase fuel economy and cost slightly more than common tires. Regarding durability, the ordinary tires waste the equivalent of the value of two green tires in one life-cycle. But despite the benefits in fuel economy, reduced CO2 emission and mileage, these benefits are usually not perceived by lay consumers. Conclusion: Green tires are a new trend, and the tests results proved that it is possible to reduce the environmental impact while maintaining or even improving comfort, safety, fuel economy and performance.

Published in American Journal of Environmental Science and Engineering (Volume 6, Issue 1)
DOI 10.11648/j.ajese.20220601.14
Page(s) 22-29
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Green Tires, Environment Impact, Sustainability

References
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[3] MICHELIN. Tyre and Environmental Evolutionary Scenario. São Paulo, 2009.
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[5] KNEPPER, G. W. Akron City at the Summit. Akron: Comtinental Heritage Press, 1981. P. 197, 200, 201.
[6] GOODYEAR. New Goodyear Innovation Could Make Tire Pumps Obsolete. 2011. Available at: http://www.goodyear.com/cfmx/web/corporate/media/news/story.cfm?a_id=559/ Access in: 12 ago. 2018.
[7] WALTER, Joseph D. Innovation in the tire industry. The University of Akron College of Engineering, 2007.
[8] NABOLEIA. When appeared the first tire in the world. Available at: http://naboleia.com.br/saiba-quando-surgiu-o-primeiro-pneu-do-mundo/. Access in: 24 may. 2019.
[9] ALLEN, H. The house of Goodyear: fifty years of men and industry. Cronology of rubber. Cleveland: Goodyear Tire & Rubber Company, 1949. 687p.
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[11] COSTA, Argemiro. Vehicle Dynamics – Tires: History – Introduction. Pós Graduação – Escola de Engenharia Mauá, São Caetano do Sul, 2011.
[12] IBAMA. Consulting the emission levels of Brazilian new vehicles. Available at: http://servicos.ibama.gov.br/ctf/publico/selmarcamodelorvep.php. Access in: 10 oct. 2018.
[13] WILLS, William. Increasing energy efficiency in light vehicles and its implications for greenhouse gas emissions: Brazilian scenarios between 2000 and 2030. 2008. 149 f. Dissertação Pós Graduação Universidade Federal do Rio de Janeiro, Rio de Janeiro, 2008.
[14] NATIONAL RESEARCH COUNCIL OF THE NATIONAL ACADEMIES. Tires and Passenger Vehicle Fuel Economy: Informing Consumers, Improving Performance. Washington, 2006. 152 p.
[15] LAGARINHOS, Carlos. Tire recycling: analysis of the impact of environmental legislation through reverse logistics. 2011. 293 f. Tese Doutorado USP, São Paulo, 2011.
[16] RUFFO a, Gustavo Henrique. The green tire: Industry invests more and more to reduce consumption and avoid problems with the disposal of tires. Available at: http://quatrorodas.abril.com.br/autoservico/reportagens/pneuHverdeH479152.shtml. Access in: 22 set. 2018.
[17] RUFFO b, Gustavo Henrique. Tire history: from wooden wheel to hi-tech airless tire. Available at: http://quatrorodas.abril.com.br/autoservico/reportagens/historiaHpneuH476615.hml. Access in: 22 set. 2018.
[18] PIRELLI. Green Performance. Available at: http://www.pirelli.com/tyre/br/pt/car/genericContent/greenperformance. Access in: 10 oct. 2018.
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[21] HOLTSCHULZE, Dr. Jens. Requirements for Tires of Modern Vehicles in the 21st Century. In: TIRE TECHNOLOGY EXPO, 2011, Cologne.
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Cite This Article
  • APA Style

    Nathan Peixoto Oliveira, Gustavo Fonseca Costa Rodrigues, Carlos Manuel Taboada Rodriguez. (2022). Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives. American Journal of Environmental Science and Engineering, 6(1), 22-29. https://doi.org/10.11648/j.ajese.20220601.14

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    ACS Style

    Nathan Peixoto Oliveira; Gustavo Fonseca Costa Rodrigues; Carlos Manuel Taboada Rodriguez. Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives. Am. J. Environ. Sci. Eng. 2022, 6(1), 22-29. doi: 10.11648/j.ajese.20220601.14

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    AMA Style

    Nathan Peixoto Oliveira, Gustavo Fonseca Costa Rodrigues, Carlos Manuel Taboada Rodriguez. Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives. Am J Environ Sci Eng. 2022;6(1):22-29. doi: 10.11648/j.ajese.20220601.14

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  • @article{10.11648/j.ajese.20220601.14,
      author = {Nathan Peixoto Oliveira and Gustavo Fonseca Costa Rodrigues and Carlos Manuel Taboada Rodriguez},
      title = {Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives},
      journal = {American Journal of Environmental Science and Engineering},
      volume = {6},
      number = {1},
      pages = {22-29},
      doi = {10.11648/j.ajese.20220601.14},
      url = {https://doi.org/10.11648/j.ajese.20220601.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajese.20220601.14},
      abstract = {Contextualization: the scenario of natural resource degradation requires an urgent positioning of big companies. Government and social pressures are reflected in a company’s responsibilities and products. Research Problem: Many of a company’s required actions are focused on post-consumption, natural resource usage restrictions, and the search for alternatives to reduce the negative environmental effects. Justification: This work is concerned with improperly disposed tires, whose residues are difficult to eliminate in accordance with the National Environmental Council (CONAMA) legislation, and with the differentiation of green tires from low-cost and low-quality Chinese tires. Objectives: This research focused on the analysis of Michelin green tire technology in light of its efficiency and market views, comparing them to a common tire. Methodology: Using a case study, the cost, durability, market acceptance and associated usage benefits of both tires was studied. Results: Green tires increase fuel economy and cost slightly more than common tires. Regarding durability, the ordinary tires waste the equivalent of the value of two green tires in one life-cycle. But despite the benefits in fuel economy, reduced CO2 emission and mileage, these benefits are usually not perceived by lay consumers. Conclusion: Green tires are a new trend, and the tests results proved that it is possible to reduce the environmental impact while maintaining or even improving comfort, safety, fuel economy and performance.},
     year = {2022}
    }
    

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  • TY  - JOUR
    T1  - Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives
    AU  - Nathan Peixoto Oliveira
    AU  - Gustavo Fonseca Costa Rodrigues
    AU  - Carlos Manuel Taboada Rodriguez
    Y1  - 2022/01/26
    PY  - 2022
    N1  - https://doi.org/10.11648/j.ajese.20220601.14
    DO  - 10.11648/j.ajese.20220601.14
    T2  - American Journal of Environmental Science and Engineering
    JF  - American Journal of Environmental Science and Engineering
    JO  - American Journal of Environmental Science and Engineering
    SP  - 22
    EP  - 29
    PB  - Science Publishing Group
    SN  - 2578-7993
    UR  - https://doi.org/10.11648/j.ajese.20220601.14
    AB  - Contextualization: the scenario of natural resource degradation requires an urgent positioning of big companies. Government and social pressures are reflected in a company’s responsibilities and products. Research Problem: Many of a company’s required actions are focused on post-consumption, natural resource usage restrictions, and the search for alternatives to reduce the negative environmental effects. Justification: This work is concerned with improperly disposed tires, whose residues are difficult to eliminate in accordance with the National Environmental Council (CONAMA) legislation, and with the differentiation of green tires from low-cost and low-quality Chinese tires. Objectives: This research focused on the analysis of Michelin green tire technology in light of its efficiency and market views, comparing them to a common tire. Methodology: Using a case study, the cost, durability, market acceptance and associated usage benefits of both tires was studied. Results: Green tires increase fuel economy and cost slightly more than common tires. Regarding durability, the ordinary tires waste the equivalent of the value of two green tires in one life-cycle. But despite the benefits in fuel economy, reduced CO2 emission and mileage, these benefits are usually not perceived by lay consumers. Conclusion: Green tires are a new trend, and the tests results proved that it is possible to reduce the environmental impact while maintaining or even improving comfort, safety, fuel economy and performance.
    VL  - 6
    IS  - 1
    ER  - 

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Author Information
  • Production and Systems Engineering Department, Santa Catarina Federal University, Florianópolis, Brazil

  • Michelin, Rio de Janeiro, Brazil

  • Production and Systems Engineering Department, Santa Catarina Federal University, Florianópolis, Brazil

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