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Research Article |

Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video

With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.

Short Video, City Image, Communication Path

APA Style

Zhang, X., Gu, Z. (2023). Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. American Journal of Networks and Communications, 12(1), 1-5.

ACS Style

Zhang, X.; Gu, Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am. J. Netw. Commun. 2023, 12(1), 1-5. doi: 10.11648/j.ajnc.20231201.11

AMA Style

Zhang X, Gu Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am J Netw Commun. 2023;12(1):1-5. doi: 10.11648/j.ajnc.20231201.11

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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