International Journal of Education, Culture and Society

Submit a Manuscript

Publishing with us to make your research visible to the widest possible audience.

Propose a Special Issue

Building a community of authors and readers to discuss the latest research and develop new ideas.

Research Article |

Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System

With the continuous deepening of global economic integration and internationalization, the overseas business activities of Chinese enterprises have surged, and there is a strong demand for talents who are familiar with international market laws and master international marketing knowledge and skills. International marketing is a professional course that helps students understand and master the knowledge and skills of international marketing. This project combines social needs and professional characteristics to address the problems existing in the traditional teaching mode of International Marketing. Based on professional abilities, job requirements, work content, and work context, this project aims to design precise teaching content, create student-centered teaching methods, and build diverse practical training content based on the development of new specific teaching objectives. By aligning the curriculum with work tasks, teaching content with professional abilities, teaching context with work context, and evaluation system with enterprise standards, students can improve their theoretical and practical abilities. In the specific curriculum reform, this course plans to carry out a comprehensive reform of the teaching philosophy, teaching objectives, teaching content, and teaching methods based on the teaching philosophy of "three orientations + four modules + five in one". Specifically, it includes: developing a teaching objective that combines "knowledge objectives + ability objectives + emotional objectives"; Design a teaching content that combines "theoretical teaching + case teaching + practical training teaching + practical teaching"; Create a teaching method that integrates "thinking + prediction + teaching + theory + practice"; Build diversified practical training content. To achieve teaching results that are specific in objectives, precise in content, diverse in practice, practical in application, and rich in results.

International Marketing, "345" System, Teaching Reform

APA Style

Gong, C. (2023). Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. International Journal of Education, Culture and Society, 8(6), 276-279.

ACS Style

Gong, C. Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. Int. J. Educ. Cult. Soc. 2023, 8(6), 276-279. doi: 10.11648/j.ijecs.20230806.18

AMA Style

Gong C. Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. Int J Educ Cult Soc. 2023;8(6):276-279. doi: 10.11648/j.ijecs.20230806.18

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

1. Gao Shan, Li Siping, An Lihua, Wu Jinzhuo, Ma Ningwei. International Logistics Bilingual Course Research on the "MOOC + " blended teaching model [J] Logistics Technology, 2019, 38(3).
2. Fu Wei, Yuan Qiang, Wang Tingjun. The Characteristics and Essentials of Action oriented Curriculum System in Higher Vocational Education Prime analysis [J] Chinese Higher Education Research, 2011, (4).
3. Chen Linlin. Exploration of blended learning mode in higher vocational education based on Blackboard platform Practice [J] Software Guide, 2015, 14(12).
4. Lou Qiaoling. Research on the Application of Action oriented Teaching Model in Logistics Management Majors in Higher Vocational Education [J] Logistics Technology, 2012, 31(23).
5. Wang Min. Exploring the Reform of Mixed Teaching Mode in System Engineering Course [J] Logistics technology, 2018, 37(11).
6. Cai Liwei, Kong Yuan. Cultivation of Modern Apprenticeship Talents in Higher Vocational Education Based on School Enterprise Community Education and Career, 2018(5).
7. Li Na. Opportunities and Implementation Paths for Deep Integration of Industry, Education, Research and Application [J]. China Adult Education, 2019(4).
8. Shi Guizhou. The afterglow Research on the Transformation and Development of Universities from the Perspective of Collaborative Innovation between Industry, University and Research [J] post Vocational and Technical Education, 2016(22).
9. Yang Xiaoyun, Deng Xiaoxia. Exploration on the Construction of Practical Teaching System for International Trade Majors From the perspective of business processes [J] Journal of Chongqing Three Gorges University, 2014(1).
10. Cong Wenjun, Li Kehui. Exploration of Teaching Reform Based on Workflow Simulation: A Case Study of International Trade Theory and Practice in Vocational Colleges [J]. Foreign Trade and Economics, 2020(07): 122-124.
11. Wen Feiyu. Research on Curriculum Reform of "International Trade Practice" in Higher Vocational Colleges under the Background of "Internet plus" [J]. Journal of Huaihai Institute of Technology (Humanities and Social Sciences Edition), 2018, 16(02): 133-136.
12. Dong Haiying. Project based Teaching Reform of International Trade Practice Course in Higher Vocational Education Based on Serving Local Economy: Taking Nanjing Chemical Vocational and Technical College as an Example [J]. Journal of Sichuan Vocational and Technical College, 2013, 23(01): 119-121.
13. Dong Haiying. Teaching Reform of International Trade Practice in Project based Courses in Higher Vocational Education: A Follow up Survey of Graduates from Nanjing Chemical Vocational and Technical College [J]. Journal of Sichuan Culinary College, 2012(05): 89-91.
14. Zhang Wenwen, Xu Zhenghuan. Application of blended learning model based on "Learning Communication" in vocational education courses: Taking International Trade Practice Course as an Example [J]. Journal of Chuzhou Vocational and Technical College, 2020, 19(02): 86-88.
15. He Xianying, Li Hui. International Trade Practice Course in Higher Vocational Education Based on Cultivating Innovation and Entrepreneurship Abilities Preliminary Exploration of Reform [J] Curriculum Education Research, 2017(35).