An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation

Tamimu Mohammed Gadafi; Touray Musa

doi:doi:10.11648/j.ijmfs.20251103.13

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An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation

Tamimu Mohammed Gadafi^*

, Touray Musa

Published in International Journal of Management and Fuzzy Systems (Volume 11, Issue 3)

Received: 13 August 2025 Accepted: 22 August 2025 Published: 12 September 2025

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Abstract

The remarkable expansion of e-business partnership between China and West Africa, especially Ghana, offers significant prospects for mutual economic and technological progress. Still, these collaborations encounter a multifaceted array of institutional, technological, sociological, and legal concerns that may compromise efficiency, trust, and long-term viability. This study assesses these risks utilizing data from 40 experts in Ghana’s consumer electronics, telecommunications, digital payments, and online retail industries. A comprehensive methodology integrating Fuzzy logic, the Best-Worst Method (BWM), and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) utilizing Chebyshev distance, was established to rank risks. The findings indicate that institutional obstacles, including insufficient digital transaction legislation and poor data governance, represent the most substantial barriers, closely followed by technology issues encompassing cybersecurity risks and infrastructural deficiencies. Cultural disparities, linguistic obstacles, and divergent customer behaviors hamper international business, while legal ambiguities in intellectual property safeguarding and contract enforcement intensify risk. This research utilizes Transaction Cost Theory, the Technology Acceptance Model, and Commitment-Trust Theory to provide a complete framework for understanding how these risks increase transaction costs and impede the practicality of cross-border e-business. The findings offer practical insights for governments, industry leaders, and investors aiming to reduce risks, enhance trust, and foster a robust digital commerce ecosystem between China and the West.

Published in	International Journal of Management and Fuzzy Systems (Volume 11, Issue 3)
DOI	10.11648/j.ijmfs.20251103.13
Page(s)	109-126
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2025. Published by Science Publishing Group

Keywords

Risk Mitigation, Best-Worst Method (BWM), TOPSIS, Fuzzy Logic, Chebyshev Distance

References

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APA Style

Gadafi, T. M., Musa, T. (2025). An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation. International Journal of Management and Fuzzy Systems, 11(3), 109-126. https://doi.org/10.11648/j.ijmfs.20251103.13

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ACS Style

Gadafi, T. M.; Musa, T. An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation. Int. J. Manag. Fuzzy Syst. 2025, 11(3), 109-126. doi: 10.11648/j.ijmfs.20251103.13

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AMA Style

Gadafi TM, Musa T. An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation. Int J Manag Fuzzy Syst. 2025;11(3):109-126. doi: 10.11648/j.ijmfs.20251103.13

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@article{10.11648/j.ijmfs.20251103.13,
  author = {Tamimu Mohammed Gadafi and Touray Musa},
  title = {An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation
},
  journal = {International Journal of Management and Fuzzy Systems},
  volume = {11},
  number = {3},
  pages = {109-126},
  doi = {10.11648/j.ijmfs.20251103.13},
  url = {https://doi.org/10.11648/j.ijmfs.20251103.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijmfs.20251103.13},
  abstract = {The remarkable expansion of e-business partnership between China and West Africa, especially Ghana, offers significant prospects for mutual economic and technological progress. Still, these collaborations encounter a multifaceted array of institutional, technological, sociological, and legal concerns that may compromise efficiency, trust, and long-term viability. This study assesses these risks utilizing data from 40 experts in Ghana’s consumer electronics, telecommunications, digital payments, and online retail industries. A comprehensive methodology integrating Fuzzy logic, the Best-Worst Method (BWM), and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) utilizing Chebyshev distance, was established to rank risks. The findings indicate that institutional obstacles, including insufficient digital transaction legislation and poor data governance, represent the most substantial barriers, closely followed by technology issues encompassing cybersecurity risks and infrastructural deficiencies. Cultural disparities, linguistic obstacles, and divergent customer behaviors hamper international business, while legal ambiguities in intellectual property safeguarding and contract enforcement intensify risk. This research utilizes Transaction Cost Theory, the Technology Acceptance Model, and Commitment-Trust Theory to provide a complete framework for understanding how these risks increase transaction costs and impede the practicality of cross-border e-business. The findings offer practical insights for governments, industry leaders, and investors aiming to reduce risks, enhance trust, and foster a robust digital commerce ecosystem between China and the West.
},
 year = {2025}
}

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TY  - JOUR
T1  - An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation

AU  - Tamimu Mohammed Gadafi
AU  - Touray Musa
Y1  - 2025/09/12
PY  - 2025
N1  - https://doi.org/10.11648/j.ijmfs.20251103.13
DO  - 10.11648/j.ijmfs.20251103.13
T2  - International Journal of Management and Fuzzy Systems
JF  - International Journal of Management and Fuzzy Systems
JO  - International Journal of Management and Fuzzy Systems
SP  - 109
EP  - 126
PB  - Science Publishing Group
SN  - 2575-4947
UR  - https://doi.org/10.11648/j.ijmfs.20251103.13
AB  - The remarkable expansion of e-business partnership between China and West Africa, especially Ghana, offers significant prospects for mutual economic and technological progress. Still, these collaborations encounter a multifaceted array of institutional, technological, sociological, and legal concerns that may compromise efficiency, trust, and long-term viability. This study assesses these risks utilizing data from 40 experts in Ghana’s consumer electronics, telecommunications, digital payments, and online retail industries. A comprehensive methodology integrating Fuzzy logic, the Best-Worst Method (BWM), and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) utilizing Chebyshev distance, was established to rank risks. The findings indicate that institutional obstacles, including insufficient digital transaction legislation and poor data governance, represent the most substantial barriers, closely followed by technology issues encompassing cybersecurity risks and infrastructural deficiencies. Cultural disparities, linguistic obstacles, and divergent customer behaviors hamper international business, while legal ambiguities in intellectual property safeguarding and contract enforcement intensify risk. This research utilizes Transaction Cost Theory, the Technology Acceptance Model, and Commitment-Trust Theory to provide a complete framework for understanding how these risks increase transaction costs and impede the practicality of cross-border e-business. The findings offer practical insights for governments, industry leaders, and investors aiming to reduce risks, enhance trust, and foster a robust digital commerce ecosystem between China and the West.

VL  - 11
IS  - 3
ER  -

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Author Information

Tamimu Mohammed Gadafi

School of Management and Economics, University of Electronic Science and Technology of China (UESTC), Chengdu, China

Contact Email

http://orcid.org/0009-0009-4847-6714
Touray Musa

School of Management and Economics, University of Electronic Science and Technology of China (UESTC), Chengdu, China

Contact Email

http://orcid.org/0009-0000-0862-2419

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APA Style

Gadafi, T. M., Musa, T. (2025). An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation. International Journal of Management and Fuzzy Systems, 11(3), 109-126. https://doi.org/10.11648/j.ijmfs.20251103.13

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ACS Style

Gadafi, T. M.; Musa, T. An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation. Int. J. Manag. Fuzzy Syst. 2025, 11(3), 109-126. doi: 10.11648/j.ijmfs.20251103.13

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AMA Style

Gadafi TM, Musa T. An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation. Int J Manag Fuzzy Syst. 2025;11(3):109-126. doi: 10.11648/j.ijmfs.20251103.13

Copy | Download

@article{10.11648/j.ijmfs.20251103.13,
  author = {Tamimu Mohammed Gadafi and Touray Musa},
  title = {An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation
},
  journal = {International Journal of Management and Fuzzy Systems},
  volume = {11},
  number = {3},
  pages = {109-126},
  doi = {10.11648/j.ijmfs.20251103.13},
  url = {https://doi.org/10.11648/j.ijmfs.20251103.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijmfs.20251103.13},
  abstract = {The remarkable expansion of e-business partnership between China and West Africa, especially Ghana, offers significant prospects for mutual economic and technological progress. Still, these collaborations encounter a multifaceted array of institutional, technological, sociological, and legal concerns that may compromise efficiency, trust, and long-term viability. This study assesses these risks utilizing data from 40 experts in Ghana’s consumer electronics, telecommunications, digital payments, and online retail industries. A comprehensive methodology integrating Fuzzy logic, the Best-Worst Method (BWM), and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) utilizing Chebyshev distance, was established to rank risks. The findings indicate that institutional obstacles, including insufficient digital transaction legislation and poor data governance, represent the most substantial barriers, closely followed by technology issues encompassing cybersecurity risks and infrastructural deficiencies. Cultural disparities, linguistic obstacles, and divergent customer behaviors hamper international business, while legal ambiguities in intellectual property safeguarding and contract enforcement intensify risk. This research utilizes Transaction Cost Theory, the Technology Acceptance Model, and Commitment-Trust Theory to provide a complete framework for understanding how these risks increase transaction costs and impede the practicality of cross-border e-business. The findings offer practical insights for governments, industry leaders, and investors aiming to reduce risks, enhance trust, and foster a robust digital commerce ecosystem between China and the West.
},
 year = {2025}
}

Copy | Download

TY  - JOUR
T1  - An Integrated Fuzzy-BWM-TOPSIS with Chebyshev Distance Approach for Risk Evaluation in E-Business Cooperation

AU  - Tamimu Mohammed Gadafi
AU  - Touray Musa
Y1  - 2025/09/12
PY  - 2025
N1  - https://doi.org/10.11648/j.ijmfs.20251103.13
DO  - 10.11648/j.ijmfs.20251103.13
T2  - International Journal of Management and Fuzzy Systems
JF  - International Journal of Management and Fuzzy Systems
JO  - International Journal of Management and Fuzzy Systems
SP  - 109
EP  - 126
PB  - Science Publishing Group
SN  - 2575-4947
UR  - https://doi.org/10.11648/j.ijmfs.20251103.13
AB  - The remarkable expansion of e-business partnership between China and West Africa, especially Ghana, offers significant prospects for mutual economic and technological progress. Still, these collaborations encounter a multifaceted array of institutional, technological, sociological, and legal concerns that may compromise efficiency, trust, and long-term viability. This study assesses these risks utilizing data from 40 experts in Ghana’s consumer electronics, telecommunications, digital payments, and online retail industries. A comprehensive methodology integrating Fuzzy logic, the Best-Worst Method (BWM), and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) utilizing Chebyshev distance, was established to rank risks. The findings indicate that institutional obstacles, including insufficient digital transaction legislation and poor data governance, represent the most substantial barriers, closely followed by technology issues encompassing cybersecurity risks and infrastructural deficiencies. Cultural disparities, linguistic obstacles, and divergent customer behaviors hamper international business, while legal ambiguities in intellectual property safeguarding and contract enforcement intensify risk. This research utilizes Transaction Cost Theory, the Technology Acceptance Model, and Commitment-Trust Theory to provide a complete framework for understanding how these risks increase transaction costs and impede the practicality of cross-border e-business. The findings offer practical insights for governments, industry leaders, and investors aiming to reduce risks, enhance trust, and foster a robust digital commerce ecosystem between China and the West.

VL  - 11
IS  - 3
ER  -

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