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1Arts and Social Science, The University of Sydney, Sydney, Australia
2School of Economics, Peking University, Beijing, China
3Weihai Commercial Bank Zaozhuang Branch, Zaozhuang, China
The economic, political and cultural motivations for the Chinese film industry to participate in globalization have become even more important as China has become the world's market with the largest box office numbers. In essence, this article is dedicated to an in-depth discussion of how the Chinese film industry can effectively respond to the challenges and opportunities brought about by globalization. This article based on Pierce's assertion that globalization manifests itself through multiple media and dynamics, which examines the globalization of China's film industry through the research methods of literature review, case study and critical analysis. Firstly, the article reviews the process of globalization of China's film market and emphasizes the importance of telling Chinese stories with international appeal. It also analyzes the experiences and shortcomings of the Chinese film market going global, taking into account successful cases such as Crouching Tiger, Hidden Dragon and Hello, Li Huanying. The thesis also reflects on the obstacles that hinder the globalization of Chinese films, such as over-emphasis on national identity and the persistence of stereotypes. To cope with these challenges, the Chinese film industry must improve its business model and utilize the information revolution to enhance its soft power.
Globalization, Soft Power, Cultural Perspective, China’s Film Market, National Power
Yuan Lin, Ke Gao, Ying Li. (2023). The Globalization of the Film Sector of the People’s Republic of China. International Journal of Education, Culture and Society, 8(6), 232-235. https://doi.org/10.11648/j.ijecs.20230806.12
Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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