Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics

Cao Ruilan; Shen Xiaofeng

doi:doi:10.11648/j.si.20221003.18

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Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics

Cao Ruilan, Shen Xiaofeng

Published in Science Innovation (Volume 10, Issue 3)

Received: 21 May 2022 Accepted: 6 June 2022 Published: 16 June 2022

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Abstract

During the 2022 Beijing Winter Olympic Games, China showed the historical background and tourism information of the host city Zhangjiakou to the international community through national propaganda films, which aimed to spread Chinese culture and attract foreign investment. Therefore, the publicity effect of the national propaganda films is extremely important. Subtitle translation plays an important role in the process of cultural export in Chinese film industry and serves as the bridge and link in the interaction between China and other countries. Considering the communication effect of propaganda films, Peter Newmark’s communicative translation theory focuses on readers’ understanding and response, which is in accordance with the purpose of subtitle translation of propaganda films. Based on the communicative translation theory proposed by Newmark, this paper takes the English subtitles of the propaganda film of the 2022 Beijing Winter Olympic Games Great Beauty Zhangjiakou as the research object and analyzes the translation methods of English subtitles from the aspects of proper nouns and syntax. In proper noun translation, simultaneous screen is used as an auxiliary tool for proper noun annotation, and transliteration, the combination of transliteration and free translation, and free translation are adopted respectively, which not only shorten the subtitle space but also contribute to the effective transmission of cultural information. Syntactically, the number of the second person is increased, the person subject is converted into object subject and transcreation is properly used in the translation of some sentences, which enhance audience reception and the summoning function of subtitle. It is such kind of subtitle translation that enables Chinese propaganda films to achieve efficient dissemination.

Published in	Science Innovation (Volume 10, Issue 3)
DOI	10.11648/j.si.20221003.18
Page(s)	96-100
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Communicative Translation, National Propaganda Film, Subtitle Translation, Winter Olympic Games, Efficient Dissemination

References

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APA Style

Cao Ruilan, Shen Xiaofeng. (2022). Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics. Science Innovation, 10(3), 96-100. https://doi.org/10.11648/j.si.20221003.18

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ACS Style

Cao Ruilan; Shen Xiaofeng. Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics. Sci. Innov. 2022, 10(3), 96-100. doi: 10.11648/j.si.20221003.18

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AMA Style

Cao Ruilan, Shen Xiaofeng. Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics. Sci Innov. 2022;10(3):96-100. doi: 10.11648/j.si.20221003.18

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@article{10.11648/j.si.20221003.18,
  author = {Cao Ruilan and Shen Xiaofeng},
  title = {Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics},
  journal = {Science Innovation},
  volume = {10},
  number = {3},
  pages = {96-100},
  doi = {10.11648/j.si.20221003.18},
  url = {https://doi.org/10.11648/j.si.20221003.18},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20221003.18},
  abstract = {During the 2022 Beijing Winter Olympic Games, China showed the historical background and tourism information of the host city Zhangjiakou to the international community through national propaganda films, which aimed to spread Chinese culture and attract foreign investment. Therefore, the publicity effect of the national propaganda films is extremely important. Subtitle translation plays an important role in the process of cultural export in Chinese film industry and serves as the bridge and link in the interaction between China and other countries. Considering the communication effect of propaganda films, Peter Newmark’s communicative translation theory focuses on readers’ understanding and response, which is in accordance with the purpose of subtitle translation of propaganda films. Based on the communicative translation theory proposed by Newmark, this paper takes the English subtitles of the propaganda film of the 2022 Beijing Winter Olympic Games Great Beauty Zhangjiakou as the research object and analyzes the translation methods of English subtitles from the aspects of proper nouns and syntax. In proper noun translation, simultaneous screen is used as an auxiliary tool for proper noun annotation, and transliteration, the combination of transliteration and free translation, and free translation are adopted respectively, which not only shorten the subtitle space but also contribute to the effective transmission of cultural information. Syntactically, the number of the second person is increased, the person subject is converted into object subject and transcreation is properly used in the translation of some sentences, which enhance audience reception and the summoning function of subtitle. It is such kind of subtitle translation that enables Chinese propaganda films to achieve efficient dissemination.},
 year = {2022}
}

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TY  - JOUR
T1  - Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics
AU  - Cao Ruilan
AU  - Shen Xiaofeng
Y1  - 2022/06/16
PY  - 2022
N1  - https://doi.org/10.11648/j.si.20221003.18
DO  - 10.11648/j.si.20221003.18
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 96
EP  - 100
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20221003.18
AB  - During the 2022 Beijing Winter Olympic Games, China showed the historical background and tourism information of the host city Zhangjiakou to the international community through national propaganda films, which aimed to spread Chinese culture and attract foreign investment. Therefore, the publicity effect of the national propaganda films is extremely important. Subtitle translation plays an important role in the process of cultural export in Chinese film industry and serves as the bridge and link in the interaction between China and other countries. Considering the communication effect of propaganda films, Peter Newmark’s communicative translation theory focuses on readers’ understanding and response, which is in accordance with the purpose of subtitle translation of propaganda films. Based on the communicative translation theory proposed by Newmark, this paper takes the English subtitles of the propaganda film of the 2022 Beijing Winter Olympic Games Great Beauty Zhangjiakou as the research object and analyzes the translation methods of English subtitles from the aspects of proper nouns and syntax. In proper noun translation, simultaneous screen is used as an auxiliary tool for proper noun annotation, and transliteration, the combination of transliteration and free translation, and free translation are adopted respectively, which not only shorten the subtitle space but also contribute to the effective transmission of cultural information. Syntactically, the number of the second person is increased, the person subject is converted into object subject and transcreation is properly used in the translation of some sentences, which enhance audience reception and the summoning function of subtitle. It is such kind of subtitle translation that enables Chinese propaganda films to achieve efficient dissemination.
VL  - 10
IS  - 3
ER  -

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Author Information

Cao Ruilan

School of Foreign Languages, Anhui University of Technology, Ma’anshan, China
Shen Xiaofeng

School of Foreign Languages, Anhui University of Technology, Ma’anshan, China

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Plain Text BibTeX RIS

APA Style

Cao Ruilan, Shen Xiaofeng. (2022). Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics. Science Innovation, 10(3), 96-100. https://doi.org/10.11648/j.si.20221003.18

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ACS Style

Cao Ruilan; Shen Xiaofeng. Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics. Sci. Innov. 2022, 10(3), 96-100. doi: 10.11648/j.si.20221003.18

Copy | Download

AMA Style

Cao Ruilan, Shen Xiaofeng. Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics. Sci Innov. 2022;10(3):96-100. doi: 10.11648/j.si.20221003.18

Copy | Download

@article{10.11648/j.si.20221003.18,
  author = {Cao Ruilan and Shen Xiaofeng},
  title = {Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics},
  journal = {Science Innovation},
  volume = {10},
  number = {3},
  pages = {96-100},
  doi = {10.11648/j.si.20221003.18},
  url = {https://doi.org/10.11648/j.si.20221003.18},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20221003.18},
  abstract = {During the 2022 Beijing Winter Olympic Games, China showed the historical background and tourism information of the host city Zhangjiakou to the international community through national propaganda films, which aimed to spread Chinese culture and attract foreign investment. Therefore, the publicity effect of the national propaganda films is extremely important. Subtitle translation plays an important role in the process of cultural export in Chinese film industry and serves as the bridge and link in the interaction between China and other countries. Considering the communication effect of propaganda films, Peter Newmark’s communicative translation theory focuses on readers’ understanding and response, which is in accordance with the purpose of subtitle translation of propaganda films. Based on the communicative translation theory proposed by Newmark, this paper takes the English subtitles of the propaganda film of the 2022 Beijing Winter Olympic Games Great Beauty Zhangjiakou as the research object and analyzes the translation methods of English subtitles from the aspects of proper nouns and syntax. In proper noun translation, simultaneous screen is used as an auxiliary tool for proper noun annotation, and transliteration, the combination of transliteration and free translation, and free translation are adopted respectively, which not only shorten the subtitle space but also contribute to the effective transmission of cultural information. Syntactically, the number of the second person is increased, the person subject is converted into object subject and transcreation is properly used in the translation of some sentences, which enhance audience reception and the summoning function of subtitle. It is such kind of subtitle translation that enables Chinese propaganda films to achieve efficient dissemination.},
 year = {2022}
}

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TY  - JOUR
T1  - Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics
AU  - Cao Ruilan
AU  - Shen Xiaofeng
Y1  - 2022/06/16
PY  - 2022
N1  - https://doi.org/10.11648/j.si.20221003.18
DO  - 10.11648/j.si.20221003.18
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 96
EP  - 100
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20221003.18
AB  - During the 2022 Beijing Winter Olympic Games, China showed the historical background and tourism information of the host city Zhangjiakou to the international community through national propaganda films, which aimed to spread Chinese culture and attract foreign investment. Therefore, the publicity effect of the national propaganda films is extremely important. Subtitle translation plays an important role in the process of cultural export in Chinese film industry and serves as the bridge and link in the interaction between China and other countries. Considering the communication effect of propaganda films, Peter Newmark’s communicative translation theory focuses on readers’ understanding and response, which is in accordance with the purpose of subtitle translation of propaganda films. Based on the communicative translation theory proposed by Newmark, this paper takes the English subtitles of the propaganda film of the 2022 Beijing Winter Olympic Games Great Beauty Zhangjiakou as the research object and analyzes the translation methods of English subtitles from the aspects of proper nouns and syntax. In proper noun translation, simultaneous screen is used as an auxiliary tool for proper noun annotation, and transliteration, the combination of transliteration and free translation, and free translation are adopted respectively, which not only shorten the subtitle space but also contribute to the effective transmission of cultural information. Syntactically, the number of the second person is increased, the person subject is converted into object subject and transcreation is properly used in the translation of some sentences, which enhance audience reception and the summoning function of subtitle. It is such kind of subtitle translation that enables Chinese propaganda films to achieve efficient dissemination.
VL  - 10
IS  - 3
ER  -

Copy | Download