Social Sciences

Special Issue

Gender Representation in the Media

  • Submission Deadline: 1 April 2023
  • Status: Submission Closed
  • Lead Guest Editor: Aybike Serttas
About This Special Issue
Stereotypes that emerge as representations concentrate on the same intellectual model and narrow the profiles presented in the media to express the knowledge an individual has about a particular group. While stereotypes can be useful mental shortcuts for organizing large amounts of data, they can also simplify complex information, thereby inhibiting one's capacity for objective reasoning and judgment. To answer the question of why stereotypes should be discussed, it is necessary to first review the stages of stereotyping, and major problems with representation arise at this point that are problems with the general underrepresentation of women, and the stereotypical portrayal of both men and women.
Although there is a tendency to pay attention to the equal distribution of male and female characters in media recently, there is no visible change, and the disproportion continues on the basis of content because quantitative equality is not enough to create the targeted attitude in women's struggle. At this point, “How women are represented in media products?” is the main question of this special issue.
The most powerful actors that determine and nurture (and of course transmit) the codes of representation, thus stereotypes, are the mass media. It is not possible to say that these actors, who connect societies and try to narrow the intellectual circle in which the masses are involved, by standardizing these groups as much as possible while connecting them, are an independent structure in this process. The second question of the issue is “How mass media, which functions as an ideological device, and television in particular, are one of the wheels that ensure the existence of both the capitalist system and the political power?”


  1. Representation Theory
  2. Gender Equality
  3. Stereotype
  4. Soft Power
  5. Media Influence
  6. Audience Research
Lead Guest Editor
  • Aybike Serttas

    Faculty of Communication, Istinye University, Istanbul, Turkey