Review Article
Systematic Review Literature on Digital Platforms and Global Competitive Strategy
Issue:
Volume 12, Issue 3, September 2026
Pages:
68-82
Received:
16 September 2026
Accepted:
27 September 2026
Published:
21 October 2026
DOI:
10.11648/j.ajtab.20261203.11
Downloads:
Views:
Abstract: This review was aimed to review the concept of digital platforms and global competitive strategy based on theoretical and empirical using published research. It attempts to integrate the existing literature to understand the role of digital platforms on global competitive strategy. A systematic literature review was conducted following the PRISMA 2020 reporting guidelines. Based up on the analyses from the selected source for the review, among the digital platforms and global competitive strategy the data shows that as there is positive relationship between digital platform and global competitive strategy. Methodologically, the review synthesized 30 peer-reviewed articles published between 2015 and 2026 and identified through Scopus, Web of Science, and Google Scholar and the articles being written in the English language. Specifically, this literature review focuses on the theoretical frameworks that play an important role in these areas include internationalization framework, dynamic capability framework and platform ecosystems frameworks. The results show that through the application of network effects, ecosystem orchestration, data power, and rapid internationalization, digital platforms have considerably transformed global strategic competition. The literature review highlights a number of ways of how future research can be done by focusing on several theoretical frameworks, methodologies and research gaps. The practical approach to the results of the literature review is that in the modern complicated world.
Abstract: This review was aimed to review the concept of digital platforms and global competitive strategy based on theoretical and empirical using published research. It attempts to integrate the existing literature to understand the role of digital platforms on global competitive strategy. A systematic literature review was conducted following the PRISMA 2...
Show More
,
Chalchissa Amentie Kero
